Leave Nothing to Chance in MVNO Billing with Convergent Charging Solutions

 MVNO (Mobile Virtual Network Operator) is an essential player in the telecom domain. It serves people who are unable or don’t want to get their services from MNO (Mobile Network Operator). MVNO capture the market share that is untapped by major MNOs in the region. As many people find MNO services not in line with their vision or too expensive, they switch to MVNO. However, the MVNO domain is very competitive and one needs to be excellent in customer-facing tasks to achieve success. Convergent charging bolsters the billing performance, and hence, becomes essential for successful MVNO operations.

Make Your Weaknesses Your Strengths



The biggest weakness of an MVNO is their inability to source Radio Access Network (RAN). Even the biggest MVNO players do not have the finances to acquire RAN from regulatory bodies. Hence, they broker a deal via MVNE and MVNA, which source the RAN from MNO and distribute it amongst their partnering MVNOs.

MVNOs have a limited subscriber base, which can be thought of as their weakness. But it can be turned into success, if you can successfully keep your customers happy and acquire new customers with time. To achieve that, one has to be very good with their sales and marketing strategies, which involves monetization and billing.

Packaging Services in an Attractive Manner

Due to their small size and niche-based services, MVNOs have an opportunity to exploit its small subscriber base. They can serve a loyal customer demographic and gradually expand their service catalogue to offer a multitude of telecom services.

The success mantra for an MVNO is to show versatility in limitation. An intuitive telecom platform that allows you to mix and match different services, offer discounts and create interesting packages is nothing less than a godsend.

MVNOs can constantly evolve their services, but it needs to be done with customer preferences in mind. The AI-powered modern billing systems can find useful insights about customer behavior, which can point you in the right direction. An MVNO can create specific packages for video-streaming lovers, gamers, low-cost users etc. But to do that, effective convergent charging is the minimum requirement.

Bolster Business with Convergent Charging Solutions

A real-time convergent charging solution like OCS is very accurate. It can charge both event- and session-based services. As a result, MVNOs are able to send a single consolidated invoice to the customers, which bring in transparency into billing. Also, a convergent charging system is highly accurate and guarantees revenue assurance. Consequently, it allows MVNOs to build trust and forge better bonds with its customers.

Summary

Convergent charging is the key to success for a modern-day MVNO. It allows MVNOs to package their services in an orderly and attractive manner, thus making the process of gaining customer trust easy. Also, it allows for the creation of a single invoice for all services, which is cherished by today’s telecom services users.

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