Why You Need Convergent Charging to Maximize Telecom Profits?
The rapid
changes in the telecom industry have made the task of telcos extremely
difficult. The disruption caused by the increased use of OTT (over the top)
services has been a huge factor in the diminishing profits of some of the biggest telecom operators across the
globe. To make up for the lost revenue, telecom companies are looking to launch
new services across different verticals. However, managing such an effort is
not simple, not unless you have best
telecom billing systems at your disposal.
Make the Most of Telecom Billing Services to Launch New Services Fast
No all
telecom operators are blessed with in-house development teams that can devise
new billing systems to meet the emerging requirements of their business. Some
operators are still using older IN based billing systems that are not efficient
at all. These systems act like a bottleneck and prevent a telecom operator from
bringing his new services in the market on time. This compromises their best
laid plans to exploit current market situations. For example, if a telco (using
an obsolete billing system) wants to launch a new bundle that immediately
addresses the current requirements of his subscribers, he would have to first
contact the billing vendor and get the software re-built or altered. The time
it takes for such an alteration may be too much and the opportunity may pass
him by.
To avoid
such a situation from occurring, it is best to partner with telecom billing services that offer
cutting-edge telecom billing solutions that can launch any new plan immediately.
This will reduce the time to market of new telecom offerings and allow
operators to improve profits. However, before investing in a new telecom
billing system, you need to ensure that it has the following functionalities:
A. Monetization of New Partnership Ventures
Partner
onboarding can be made more rewarding by using a telecom billing system that is
capable of monetizing the association. The need of the hour is a billing system
that does the following efficiently:
1. Bundles
partner services into packages
2. Delivers
APIs to associating vendors for their benefit
3. Takes care of
confusing settlement models with different partners
4. Has support
for new digital economy
B. Convergent Billing
Given the
pace at which new services are launched by telcos, sending and receiving
different bills for each service sounds like a chore for both service providers
and subscribers. A much better option is to switch to the best telecom billing systems that allow for convergent charging and
billing. Convergent billing for all services via convergent charging system like OCS makes monetization of complex services like
IoT quite simple. Moreover, convergent billing places all customer usage in a
single location, which makes it easily accessible for both customer services
providers and the subscribers.
Conclusion
Given the
current state of competition in the telecom industry, it has become imperative
for telecom operators to invest in the best
telecom billing systems. However, a billing system is only worth your
effort and time if it allows for convergence and monetization of complex
services.
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