How to Launch an MVNO - A Great Business Opportunity
Launching a MVNO (Mobile Virtual Network Operator) is a very complex task involving the investment of many millions of dollars. It is seen by many as superb business opportunity, perhaps the route to making a multi-million dollar fortune. However many people fail along the way; some lose hundreds of millions of dollars of investors’ funds. The starting point to a successful MVNO is a strong consumer proposition. The proposition must be differentiated and have strong appeal to a selected target group of consumers. Often extensive market research is performed to verify the appeal of the proposition. Next one needs to understand the end to end economics , how much will the consumers be willing to pay, what is the traffic mix, how much will distribution cost and what will the subscriber acquisition cost be. Finally is there a viable business case? Once these questions have been answered you are ready to approach mobile operators in order to obtain the most valuable as